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Target Your Audience, Increase Your Readership

Posted by James M. Helms on July 8, 2007

Who are you targeting when you write your blog? Your blog should target a specific audience. If you don’t know your target then you may miss your mark.

Consider this my second installment about generating traffic and a continuation of my previous post. To again preface my post I must say that all of my results are preliminary and like many of you I am still learning the best ways to generate traffic. My observations should serve as verification of many things you may have noticed on your own.

Blogging in general attracts a wide variety of people. Regardless of where you fit into the blogesphere you benefit in some way (there are many ways people benefit). Each blogger has a message and a motive, what is your motive? If you are unable to understand your motive for blogging than chances are that you do not know who you are targeting either. An identified target audience is the first step in designing and implementing your marketing strategy.

Readers usually don’t read your blog for your benefit. I know that your spouses or family may check out your blog but you can’t expect everyone to love you in the same way. Your target has needs that need to be filled, how can you meet their needs? The unique skill sets that you have are what make you valuable to your audience. Giving your audience resources and specialized insights help them become more successful. If you are able to meet their needs then you build trust. If you are valuable to your audience and they trust you, readership rises and your motives will be rewarded.

Posted in Blog, Blogging, Business, Marketing, Targeting, Traffic | 1 Comment »