Inform Your World

Increase Your Conversions With Effective Internet Marketing

Archive for the ‘Blogging’ Category

Why WordPress is the Best and RSS Too

Posted by James M. Helms on December 20, 2007

I couldn’t pass up this opportunity to pass on a blog to the wordpress readers that I just read. The blog posting was syndicated through Sphinn and talked highly about WordPress blogs. The Title was “7 Reasons Why WordPress is the Ultimate SEO Tool”. I am not going to reiterate a thing but if you need some reasons to justify your decision to go with a WordPress blog this is a must read.

This brings me to another point.¬†Should I write a good detailed blog sometime¬†about RSS? I know that I have covered RSS in the past but I am not sure how many people are actually using the technology. I have an RSS reader in my email side panel and I seriously keep up to date with dozens (and dozens) of blogs daily. Using RSS may create a lot of “noise” but I really like lots of information. Let me know if there are aspects of RSS that need clarification and I will try to clarify things for you.

Advertisements

Posted in Aggregator, Blog, Blogging, Feed reader, RSS Feeds, Technology | Tagged: , , , , , , | 3 Comments »

Video Functionality By Splashcast Media

Posted by James M. Helms on July 22, 2007

I would assume that many of you have not heard about Splashcast media.So I wanted to show you guys a simple example of what can be done while using their awesome player. Mixed media is possible with this unit. Documents, PowerPoint’s, photos, audio, rss, you can upload them all. Check it out. After clicking on the screen (activating it) you are able to access all of the shows under the channel guide. There are multiple shows to see too. Either let the player change automatically or find them all by clicking on the arrows in the upper right hand corner. Forget having multiple players all over you page. All shows are accessed through this one display. Pretty cool huh? I need to start adding some of my own content to really personalize it.
[splashcast ZGQJ9736LC RBTF7219TP]

Posted in Blog, Blogging, Feed reader, RSS Feeds, Technology, Video | 1 Comment »

Reader Feedback

Posted by James M. Helms on July 12, 2007

Without a doubt the best part of blogging is getting feedback from readers. I look forward to reading the comments, emails, and surveys that I receive on a frequent basis. Just yesterday I posted a couple different polls on my website and look forward to seeing how well they are received. If you are interested in doing the same check out polldaddy.com it is free and extremely easy to set up with minimal HTML knowledge.

Getting reader feedback is pretty challenging. What makes the task 10 times harder is that readers usually don’t want to be directed away from the site they are currently viewing. If you are able to overcome this obstacle the results of polls and surveys are extremely helpful in understanding the needs of your reader.

The only use of polling that can be incorporated into WordPress is a link to an outside site. This is because WordPress does not permit the use of JavaScript due to it being a potential security issue. I appreciate the concern they have about security and remain hopeful that this obstacle can be resolved soon.

Posted in Blog, Blogging, Business, Marketing, Opportunity, Oregon, Polling, Portland, Survey, Traffic | Leave a Comment »

Target Your Audience, Increase Your Readership

Posted by James M. Helms on July 8, 2007

Who are you targeting when you write your blog? Your blog should target a specific audience. If you don’t know your target then you may miss your mark.

Consider this my second installment about generating traffic and a continuation of my previous post. To again preface my post I must say that all of my results are preliminary and like many of you I am still learning the best ways to generate traffic. My observations should serve as verification of many things you may have noticed on your own.

Blogging in general attracts a wide variety of people. Regardless of where you fit into the blogesphere you benefit in some way (there are many ways people benefit). Each blogger has a message and a motive, what is your motive? If you are unable to understand your motive for blogging than chances are that you do not know who you are targeting either. An identified target audience is the first step in designing and implementing your marketing strategy.

Readers usually don’t read your blog for your benefit. I know that your spouses or family may check out your blog but you can’t expect everyone to love you in the same way. Your target has needs that need to be filled, how can you meet their needs? The unique skill sets that you have are what make you valuable to your audience. Giving your audience resources and specialized insights help them become more successful. If you are able to meet their needs then you build trust. If you are valuable to your audience and they trust you, readership rises and your motives will be rewarded.

Posted in Blog, Blogging, Business, Marketing, Targeting, Traffic | 1 Comment »