Inform Your World

Increase Your Conversions With Effective Internet Marketing

The Value of Web Analytics

Posted by James M. Helms on June 23, 2007

If you have been around the web for any length of time odds are you have heard the term “Website Analytics”. I know that many people hear such words and shudder. After all, the internet should be a fun experience right? I whole heartedly agree that the Internet should be fun.

The truth is that setting up website analytics on a website is simple. I wouldn’t necessarily call it fun, but it is fun to see what people seem to spend more time reading, or what they are have an interest in.

There are a lot of free programs available for analytics. I suggest that you go to del.icio.us and do a search for “web analytics” and see what users are linking to. I personally use Google Analytics it was easy to set up and the reports are well laid out.

How does it work? After signing up with a web analytics program you simply paste JavaScript into your source code. The program then monitors activity as it comes to your site. You sign in through their interface and point and click.

Some of the best uses of website analytics are determining what is working for you and what is not. If you spend 80% of your time working on a section of your site that only 2% of people spend their time you then know about it. If 90% of the visits to your site bounce right back out you at least know that you may need to make changes. But at least you will know that what you are doing is not working. There are many more uses of course. If you are interested in a certain aspect of Internet marketing let me know by sending an email to james@jmhelms.com or leave a comment.

If you benefited from this blog I would love to hear from you. If you didn’t like this blog I would love to hear why, leave a comment! Do you have something to add? leave a comment, we can all benefit from your perspective.

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